The Bicester Village Shopping Collection is the 11 award-winning destinations in Europe and China, serving gateway cities with a consistently high quality shopping experience, merchandise mix and retail productivity.

Value Retail invests heavily in marketing and promotion worldwide, including in source markets such as China, the Middle East, South East Asia, India, Russia and Latin America, with a team of 250 that includes 60 tourism and travel trade professionals, dedicated to attracting qualified, global travelling consumers. 

In 2021 The Bicester Village Shopping Collection’s global communications and marketing will reach guests through worldwide fashion and lifestyle media, strategic PR, exclusive press events, commercial partnerships, and established and emerging digital platforms.

A First for the Retail Sector
In recognition of its success as a Collection of shopping tourism destinations, in 2012 Value Retail was officially accepted as an Affiliate Member of the United Nations World Tourism Organization, a first for the retail sector.